Assigment notes

Purpose and Goals

The purpose of this website is to serve as both an academic project and a long-term professional portfolio. My goal is to create a personal website (portfolio) that reflects my career path as a Growth marketing strategist, with a specialization in growth marketing, sales funnels, and AI automation. The website will showcase my skills, past projects, and future services, while providing a space to publish insights and case studies relevant to digital marketing and business growth.

In the short term, or during this course, this website will help me connect class theories with hands-on practice, while documenting the learning process from WordPress design to content management.

In the long term, my intention is to develop this website into the foundation of my professional brand, where I can attract potential clients, display case studies, and integrate tools that highlight my expertise in growth marketing with artificial intelligence.

Audience

The target audience includes small business owners, coaches, and entrepreneurs seeking marketing solutions that go beyond traditional social media management. These audiences are interested in growth-oriented strategies that combine sales funnels, automation, and performance analytics. A secondary audience is future employers and collaborators, who can use this website to evaluate my professional skills, creativity, and vision for marketing in the AI era.